Set up of a system usually costs about $100 or less and then after that you have the monthly hosting fee usually between $4.95 to $14.95, your annual domain renewal which is around $11.99, and then your cost of email leads which should never go above $.05 a lead in my opinion. I currently pay about a $.01 lead, less if I buy during a sale.
JMailerPro is an emailing system that I have been using for about a month now. It is a one-time purchase of the software that costs $45 if you want to install it yourself or $55 (which I recommend) if you have them install it for you. After you purchase the software, you own it.
You do have to be careful, especially when your account is new, to not get blacklisted. To do this, you need to make sure that you start out slow so for the first week, it is recommended that you only send out lists of 200 or less. Then the following week up it to 500 or less. By week three you can send out to lists of 1000 at a time.
As for emails, you are allowed up to 360 an hour. Sounds great but the problem is, if you send out too many per hour then you will find yourself getting blacklisted. So for the first 2 weeks, send out 10 or less. Then once you are at 1000, you can send up to 37 every 15 minutes.
Another drawback to JMailer is that because you are only sending out at the most 1000 at a time, you need to split your lists into groups of 1000. This may not be a big deal when you are dealing with lists of 5000 but when you are purchasing large lists of 10,000 or more, this gets very time-consuming.
Also, you can only send out one list at a time, and you have to wait for a list to be done before you upload and start sending to the next. JMailer is very simple to use but they have no way of tracking if people are opening your emails or clicking your links.
I was turned on to PushButtonEmailer by my lead vendor's blog. I have never been disappointed in his leads or his customer service so I decided to check out this mailer. In the 72 hours that I have been using it, I have had my socks knocked off.
PushButtonEmailer, or PBE for short, costs about $80 to get set up. Then it is $39.95 a month thereafter. For the results, it is worth every penny. Unlike JMailer, you can upload up to 100,000 contacts at a time and they will pace your send rate. Not only that but from day one I was getting out 2500-5000 emails per day.
They have a global list scrubber that will scrub your list for you before you even upload your leads. Then when uploading a window pops up and it will only upload leads with valid email addresses and you can decide whether or not you want duplicates uploaded.
Setting up campaigns is very easy and once you upload your list it takes less than five minutes to get a campaign going and that is it. You don't need to log in every day upload a new list and send them out. It will automatically go through until your list is finished.
It also gives you the tracking which I love. The tracking will show you how many of your emails were delivered, how many bounced, was it a soft or hard bounce, and the reason behind it, who unsubscribed, who opened your email and who clicked the link(s) in your email. Plus you can extract those that opened your email and put them in their own list for follow-up.
They have a spam checker so when you write your campaign you can see how deliverable it will be based on content, and they have a video email option so you can send them videos instead of just text.
In the three days, I have been using PBE, I have to say that I have noticed a huge improvement in my response rate. Now like I said JMailer does not keep track of deliverability but when emails could not be delivered they would show up in my hosting email inbox. I sent the same email to the same 27,000 person list through both JMailer and PBE.
My list is almost half done in three days, as opposed to over a month with JMailer. With PBE it is on autopilot and I just log in to check stats and progress. I have noticed a 71% delivery rate with PBE as opposed to 27% with JMailer. I am also noticing a much lower bounce rate with PBE, only 29% as opposed to 73% with JMailer.
I am also getting an almost 1% open rate, which may not seem like a lot, but consider this. Out of 27,000 email leads, 19,170 are opening my email. Out of those, 191 people are clicking through. Out of those, 95 people are opting in to my site and watching my presentation. 66 of those are now in my autoresponder getting my free ebooks every 3 days and a few of them will end up getting started, but around 28 people will be getting started with me in my business. While 28 people out of 27,000 may not seem like a lot, I make $1000 for each of those people. $28,000 seems like a pretty good week to me.
Now, these numbers aren't exact, but they are pretty consistent. Out of the 66 people that have clicked through over the last 3 days, 9 of them have already gotten started and 4 more want to get started but have to talk it over with their spouse. JMailer only brought me 2 out of the whole 27,000.
PBE is user-friendly, quick to get set up and running, and definitely got me a much better response than JMailer.
As of December 2013, I am no longer using PBE. They have changed their format and are more a lead provider with autoresponder and email broadcaster as opposed to a bulk mailer.
